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| Site Directory General
Information COFFEE |
New
Orleans, La. -- June 12, 2002 -- /Xpress Press/ -- Louisiana is exporting
more than hot jazz and the rich eats of Emeril and Chef Paul Prudhomme
-- it's brewing some cool java too. The New
Orleans Coffee Company this month received an Innovator of the Year
award for its use of a patented cold-drip process that produces a liquid
concentrate gourmet coffee. Called Cool Brew, coffee drinkers can now
pour some concentrate into a mug and add hot water for a cup that tastes
fresh brewed. Quest
for a smooth cup turns up empty "My goal was to create a great tasting, fresh cup of coffee that could be prepared in an instant with out any bitterness," said McCrory. "Our signature ingredient, 'chicory' gives the coffee a New Orleans regional flavor. It's our version of "BAM" without the bite," he said. Until now, CoolBrew and the company's iced coffee product called Café Au Lait have been exclusive to Louisiana residents. Soon sections of the U.S. will see the products on supermarket shelves. What can't be found on the shelf, can be ordered online at the CoolBrew.com website. CoolBrew is available in two blends: French Roast and Original (Coffee and Chicory). Lovers of flavored coffees have the additional choices of CoolBrew Original enhanced with Vanilla, Hazelnut, Mocha, Toasted Almond, or Decaf. A 16oz. Bottle of CoolBrew retails for $4.49 or consumers may purchase 32 oz. bottles for $7.59. Readers may order from the website or e-mail the Brew Master for more information at: BrewMaster@CoolBrew.com The New Orleans Coffee Company is family-owned and operated. Phil McCrory works along side his sons Greg and Jeff in a 30,000 sq. ft. plant. Always looking forward, the company's original offices were solar powered with stainless steel barrels converted into coffee extractors. New
Orleans Coffee Company was voted the Overall Winner 2002 Innovator of
the Year by New Orleans City Business Newspaper. Update - November 15, 2002: The Mayor of New Orleans, Ray Nagin, proclaimed November 1st to be "New Orleans Coffee Company Day" from henceforth. Marketing Director, Adrian Simpson, born in England also was named an "Honorary Citizen of New Orleans". |
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New
Orleans Coffee Company Wins Innovation Award for Coffee Products