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New Orleans Flavor in Your Freezer

Chocolate City, Creole cream cheese flavors part of this post-Katrina success story

NEW ORLEANS – There is renewed interest in the rich, alluring and delicious culture of New Orleans as the city rebuilds from Hurricane Katrina, and now there's even a way to get a taste of it in your grocer's freezer.

Formed by two local entrepreneurs, New Orleans Ice Cream Co. makes ice cream with New Orleans attitude – products that appeal to the palate with strong flavors and tap into the Crescent City's world famous culinary heritage.

The company's bestselling variety is Creole Cream Cheese, made with the pleasantly sour, vanilla-flavored dairy product that has long been a staple in New Orleans kitchens. The Coffee & Chicory ice cream is made with real chicory, just like a good cup of café au lait down by the French Market. And then there's Chocolate City, a satirical name that pokes fun at the New Orleans' mayor's political faux pas while also delivering a serious dose of deep chocolate goodness.

"We're not exactly the people who invented ice cream," says Adrian Simpson, who formed the company with business partner Alan Dugas. "What we do is make flavors that couldn't come from anywhere else but New Orleans and make them the better than anyone else."

Simpson and Dugas work together on recipe development and get plenty of feedback from local ice cream connoisseurs. They test out their new flavors at festivals, Mardi Gras parties and tastings at college campuses, and the overwhelming response is that no one captures the essence of New Orleans' sweet tooth quite like New Orleans Ice Cream.

The recipes are straightforward so each variety screams of the promised flavor, like the Praline Crunch studded with sugary Louisiana pecans or the Ponchatoula Strawberry made with fruit grown nearby in Louisiana's strawberry capital.

"Try the Coffee & Chicory ice cream and you don't just taste the coffee, you feel it," wrote New Orleans food critic Ian McNulty in the Gambit Weekly.

The company makes six flavors now and plenty more are on the way. Look for ice cream versions of the classic New Orleans desserts White Chocolate Bread Pudding and Bananas Foster, and also for a line of sorbets made with local produce like satsuma oranges. They're even working on recipes based on the Crescent City's famed cocktail culture, with ice cream versions of the hurricane and the Sazerac on tap.

" We want our flavors to have a local connection, something that says New Orleans to people," says Dugas. "And we're lucky because where else can you have this many possibilities?"

To learn more, check out www.neworleansicecream.com.