Hershey’s Lost Miniature

February 21, 2012

Here’s an email exchange that took three years to reach a conclusion! I thought it would be fun to share the saga of the Hershey’s Lost Miniature with other CocoaJava readers.

From: Bob
Sent: Sunday, September 26, 2004 10:18 AM
To: Cocoajava
Subject: Hershey’s Lost Miniature

My wife and I got back from a trip to Hershey, PA last week (and, surprisingly, we still have chocolate left to finish).

We were nibbling some Hershey’s Miniatures, and I started to think… Milk Chocolate, Special Dark, Mr. Goodbar, Krackle… wasn’t there a fifth variety?

I remember another selection in the Miniatures assortment when I was a kid. It had a pale yellow or ivory wrapper, and was called Butter Crunch or Butter Brickle or something like that. Am I right? I remember it being my least favorite. Probably everyone else’s, too, or they’d still be making it.

What was it called, and what was it made of?

— Bob

From: Cocoajava
To: Bob
Subject: RE: Hershey’s Lost Miniature
Date: Mon, 1 Nov 2004 22:14:37 -0500

My husband and I have been going nuts on this question! In a good way, mind you! I finally tossed it out to the CocoaJava Café livejournal today, to see if any of my readers that use that journal might have a comment or memory to share. If I get a nibble, I’ll let you know!

Take care,

Lori Holuta

From: Bob
Sent: Wednesday, February 13, 2008 11:53 AM
To: Cocoajava
Subject: RE: Hershey’s Lost Miniature

Lori —

Three years ago, I sent you this e-mail asking if you remembered the long-lost fifth Hershey’s Miniature from my childhood. Well, persistence (or obsession?) pays off. Thanks to Google News and www.newspaperarchives.com I found an old newspaper ad for Hershey’s candy that lists Mr. Goodbar, Krackel, and… Butter Chip! It had bits of crunchy-sticky butter toffee enrobed in milk chocolate, kind of like a finely-ground Heath Bar. Further searching revealed that Butter Chip was introduced in 1963 and discontinued in 1968. Not even the Hershey’s headquarters seems to have a record of this product. I’d still love to see the old label, though, to see how close my memory is to reality.

— Bob

4 Responses to Hershey’s Lost Miniature

  1. CocoaJava on December 22, 2012 at 4:06 pm

    So many wonderful candies from our childhood have become the things of legend and mystery! I’m a year older than you, so our memories align well. Do come back and tell us of anything new you might find in your research!

  2. Cindy Lender on December 21, 2012 at 5:16 pm

    When I was a little girl (born in 1955 my favorite candy bar was Hershey’s butter chip bar. It was a full size (well, a nickel candy bar) and then it disappeared from the shelf. Some time later my mom found that it was still in the Hershey’s miniature bag and then it was gone. I was telling my teenage grandson about them and decided to google it-and found your letter. Now I am going to continue to research this until I find out about the nickel bar!

  3. Bob on March 21, 2012 at 6:32 pm

    Yes, it’s me, the same Bob. I just read this post, and it reminded me that I never told you about the follow-up. A few months after our last exchange, I got an e-mail. It seems that there’s a fellow who was installing new insulation in his attic. While pulling out the old stuff, he found a bunch of old, crumpled newspapers, and — wait for it — a tattered Hershey’s Butter Chip wrapper! He searched online for information about this candy bar he’d never heard of, and came across one of my many posts on the subject. He sent me a scan of the wrapper. I’ve uploaded it to http://i44.tinypic.com/24f0bcg.jpg

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